This is a commission brief about the Sunday Times iPad Launch and the main objective is to produce an in depth launch video for the iPad.
The Sunday Times worked with a typical Sunday times reader who had to try out the new app, covering all the features and content.
The film has to be shot in digital SLR, has to have a commercial look and feel to it while sticking to the brief. The video could defiantly go viral as it would be posted on the internet on scorchlondon